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Privacy policy

‍Last Updated: 2 September 2025

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JA Lofts (“us”, “we”, or “our”) operates the www.jalofts.co.uk website (the “Service”).

This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our Service, including when you make an enquiry, and outlines the rights you have under UK data protection law.

By using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions

  • Service: The www.jalofts.co.uk website operated by JA Lofts.
  • Personal Data: Information relating to an identifiable living individual (e.g., name, email address, phone number).
  • Usage Data: Data collected automatically when you use the Service, such as IP address, browser type, and pages visited.
  • Cookies: Small text files stored on your device to support functionality and analytics (see our Cookies Policy).
  • Data Controller: JA Lofts, as we determine how and why your data is processed.
  • Service Providers: Trusted third parties (e.g., analytics providers, CRM platforms, invoicing tools) that process data on our behalf.

Information we collect

We may collect the following types of information:

Personal Data (provided directly by you):

  • Name
  • Email address
  • Phone number
  • Address (where required for surveys or project work)
  • Enquiry details submitted via our website forms, email, or phone

Usage Data (collected automatically):

  • IP address and device identifiers
  • Browser type, version, and settings
  • Pages visited and time spent on the Service
  • Referring website and clickstream data

Cookies and tracking data:See our Cookies Policy for more information.

How we use your data

We use the information collected for purposes including:

  • To respond to enquiries and provide loft conversion services.
  • To manage client relationships, including quotations, contracts, and project communication.
  • To send updates about services or policy changes.
  • To improve and monitor our website and Service.
  • To comply with legal obligations.

Legal basis for processing (UK GDPR)

We may process your Personal Data on the following bases:

  • Contract: Processing necessary to respond to your enquiry and provide services.
  • Consent: Where you opt-in to certain communications or marketing.
  • Legitimate interests: To operate and improve our website and services, balanced against your rights.
  • Legal obligation: Where required to comply with applicable laws.

Retention of data

We keep your Personal Data only as long as necessary:

  • Enquiry and project data is retained for as long as required for project delivery and compliance with legal obligations (e.g., tax, contractual).
  • Usage Data may be retained for shorter periods unless needed for security or service improvements.

Transfer of data

Your Personal Data is stored in the UK. If data is transferred outside the UK (e.g., by third-party providers such as Google), it will be subject to appropriate safeguards to ensure your rights are protected.

Disclosure of data

We may disclose your Personal Data if required to do so by law, or in good faith where such action is necessary to:

  • Comply with a legal obligation.
  • Protect and defend our rights or property.
  • Prevent or investigate potential wrongdoing.
  • Protect the safety of users or the public.

Security of data

We take appropriate technical and organisational measures to safeguard your Personal Data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your data protection rights

Under the UK GDPR, you have the right to:

  • Access, correct, or request deletion of your Personal Data.
  • Object to or restrict processing of your data.
  • Request data portability.
  • Withdraw consent at any time (where consent is the basis of processing).
  • Lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.

Service providers

We may use trusted third parties to process data on our behalf, including:

  • Attio CRM: For storing and managing client enquiries and project details.
  • Airtable: For organising and tracking project workflows.
  • PandaDoc: For preparing, sending, and signing contracts and project documents.
  • Xero: For invoicing and financial record-keeping.
  • Google Analytics: For website usage analysis. See Google’s Privacy Policy: https://policies.google.com/privacy.
  • Plausible Analytics: A privacy-friendly, cookie-free analytics service used to monitor website traffic. See https://plausible.io/data-policy.
  • Email/communication tools (e.g., Gmail): For responding to enquiries and ongoing client communication.

These providers are only permitted to process your data as instructed by us and must protect it in accordance with the law.

Links to other sites

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

Children’s privacy

Our Service is not directed at individuals under 18. We do not knowingly collect Personal Data from anyone under 18.

Changes to this policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

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JA Lofts
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Website: www.jalofts.co.uk
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Email: info@jalofts.co.uk
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Phone: +44 01689 422 099
Address: 78 Beckenham Road, Beckenham, Bromley, BR3 4RH, United Kingdom

Trusted South East London loft specialists, accredited by leading trade bodies.

Call us on 01689 422 099 or email info@jalofts.co.uk
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J.A Lofts Ltd | Company Reg: 10179068 | VAT No: 253 282708 | 78 Beckenham Road, Beckenham, Bromley, BR3 4RH, United Kingdom | e: info@jalofts.co.uk | t: 01689 422 099